The name Blue Dog comes from a paternal moment between a father and his son. Our CEO Ron’s son had a blue stuffed dog that he carried with him everywhere until one day it disappeared.
He and his wife spent hours searching but to no avail. When it was thought that all was lost, they discovered the lost blue dog.
When our CEO returned his son’s companion in that serendipitous moment he understood what that Blue Dog meant to his son.
He knew that we had to be our customer’s blue dog: an advisor, someone to rely on in your most desperate time of need. Your company’s best friend.