Is Biometric-Dependent Security Worth the Risk?

You don’t have to wear a tinfoil hat, be a civil liberties activist, or a pro-business lobbyist, or even an entrenched deep-state spook to recognize that security, convenience, and privacy are in a perpetual state of conflict. Mastercard’s investment in biometric authentication, and the potential risks associated with it, really drives this point home.

EMV Mobile Credit Card Readers

“You don’t take credit cards!?!” This is one of the worst things you can ever hear as a business owner. It means that, at best, you have annoyed a customer. Worst case scenario, you have already lost the sale. You may have the best coffee and bagels in the land, but...

Social Media | Crash Course Series

Every single business nowadays have at least one social media account. Most business have at least several of the major players; Facebook, Twitter, and LinkedIn (LinkedIn mostly for Business to Business companies). There are countless other social media platforms that...

Target Market | Crash Course Series

Target Market There is a big marketing buzz word: Target market. We often write it off as marketing fluff but we need to take it very seriously. It’s the basis of everything! It decides our 4 P’s of marketing, how we spend our money, where we spend it, etc. Defining a...

4 P’s of Marketing | Crash Course Series

If you ever read a marketing book or took a marketing class, I would bet money they brought up the "4 P’s of marketing": Place, Price, Product, and Promotion. It may seem trivial, but this is exactly how marketing works. These four things work in perfect relation with...

5 Signs Your Business is Thriving

Business is thriving? You’ve been chugging along turning your dream into a reality. After all the long hours and sleepless nights, you begin to wonder if it is ever going to get better. “What is this ‘restful night sleep’ you speak of? What is ‘relaxation’?” Some...

NFC Payments: Millennial Fad or Here to Stay?

NFC Payments here to stay? If you own a business you probably had to (or at least think about) upgrading your point of sale systems to handle NFC payments or more commonly known contactless payments. Sure, these are pretty cool but not carry a wallet!? That’s crazy...

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