Amazon May Be Goliath, but You Can Be David

 

…or at least David-like.

You know what? You’re not David, so put away that slingshot. We’re thinking about this the wrong way.

 

read more.

Demystifying Payments

When it comes to starting and running your business, there are many complicated and challenging components, including raising capital, streamlining processes, leveraging technology, recruiting and managing staff, accounting, customer service, and marketing. None of it amounts to anything if you can’t successfully collect payment from your customers. And in our modern world, the most common means of consumption and payment processing is via credit card.

Simple Things You Can Do to Reduce the Risk of Chargebacks

Unless you're only accepting cash, you know that chargebacks are always going to be one of the risks of doing business and if chargebacks get out of control, it can do real damage to your company's image. Since credit card issuers often have incentives to side with...

Local Businesses Can’t Sleep on Social Media

Putting together a marketing plan can be overwhelming for local businesses, especially when you factor in the potential cost of the more traditional print, TV, and radio advertising. Factor in the time and the additional cost of producing a radio spot, or filming a...

Is Biometric-Dependent Security Worth the Risk?

You don’t have to wear a tinfoil hat, be a civil liberties activist, or a pro-business lobbyist, or even an entrenched deep-state spook to recognize that security, convenience, and privacy are in a perpetual state of conflict. Mastercard’s investment in biometric authentication, and the potential risks associated with it, really drives this point home.

EMV Mobile Credit Card Readers

“You don’t take credit cards!?!” This is one of the worst things you can ever hear as a business owner. It means that, at best, you have annoyed a customer. Worst case scenario, you have already lost the sale. You may have the best coffee and bagels in the land, but...

Social Media | Crash Course Series

Every single business nowadays have at least one social media account. Most business have at least several of the major players; Facebook, Twitter, and LinkedIn (LinkedIn mostly for Business to Business companies). There are countless other social media platforms that...

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