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EMV Mobile Credit Card Readers

“You don’t take credit cards!?!” This is one of the worst things you can ever hear as a business owner. It means that, at best, you have annoyed a customer. Worst case scenario, you have already lost the sale. You may have the best coffee and bagels in the land, but...

Social Media | Crash Course Series

Every single business nowadays have at least one social media account. Most business have at least several of the major players; Facebook, Twitter, and LinkedIn (LinkedIn mostly for Business to Business companies). There are countless other social media platforms that...

Target Market | Crash Course Series

Target Market There is a big marketing buzz word: Target market. We often write it off as marketing fluff but we need to take it very seriously. It’s the basis of everything! It decides our 4 P’s of marketing, how we spend our money, where we spend it, etc. Defining a...

4 P’s of Marketing | Crash Course Series

If you ever read a marketing book or took a marketing class, I would bet money they brought up the "4 P’s of marketing": Place, Price, Product, and Promotion. It may seem trivial, but this is exactly how marketing works. These four things work in perfect relation with...

5 Signs Your Business is Thriving

Business is thriving? You’ve been chugging along turning your dream into a reality. After all the long hours and sleepless nights, you begin to wonder if it is ever going to get better. “What is this ‘restful night sleep’ you speak of? What is ‘relaxation’?” Some...

NFC Payments: Millennial Fad or Here to Stay?

NFC Payments here to stay? If you own a business you probably had to (or at least think about) upgrading your point of sale systems to handle NFC payments or more commonly known contactless payments. Sure, these are pretty cool but not carry a wallet!? That’s crazy...

Mobile Applications for Small Business

Should my business have a mobile app? Studies show that the average consumer spends 2 hours a day on their phone, and 90% of that time is spent inside apps. So, what do you think? Well it’s not quite that simple. If you own a plumbing company, you probably don’t need...

Why you should be offering Consumer Financing

When you think of offering consumer financing most people think of super corporations and high-end luxury appliances. Something that only large business with bargaining power with the banks can do. You might be thinking that with my cash flow, how would I ever be able...

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